With 2023 right around the corner, the beloved bunny Miffy is gearing up to celebrate the Year of the Rabbit next year. The brand based on the iconic children’s book character created by Dutch artist Dick Bruna is teaming up with several partners to introduce a variety of new licensed products starting this fall through the first half of 2023. As the North American brand licensing agency for Miffy, JLG has lined up an exciting roster of licensees to help the brand celebrate this special milestone.
Upcoming launches will include several new apparel and accessories partnerships, which recently kicked off with Hanna Andersson this fall. The collection includes dresses and leggings with as well as matching mommy and me pajama sets in a variety of colors. Prices range from $14.99-$46.80.
Additionally, Just Peachy will release a new line of clothing and accessories for young adults in November. The fashion forward collection includes bags, sweatshirts, stickers, plush, with prices between $3-$40 and is available to preorder now.
Following up on two successful collaborations, Ghostly International is partnering with Miffy on an apparel range that will include t-shirts, hoodies, accessories, hats, and more. Kira Kids will also launch a new collaboration with Miffy during the holiday season, which will be available both online and at the Kira x Miffy store in Honolulu.
In other categories, popular “100-yen” shop Daiso is introducing a collection of stationery, novelty, health and beauty products next year. The line will feature Daiso’s signature dainty and pastel-inspired designs.
Finally, Woobles, a crochet kit company, will introduce three beginner-level crochet kits in late January. The kits will allow kids to create their own crochet versions of Miffy and her friends Melanie and Grunty. Each kit will come with video tutorials and matching accessories.