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Nerds Partners With Dyla Brands To Expand Into Drink Mixes

Dyla Brands has partnered with the fan favorite candy brand to create Nerds Powder Drink Mix. Available in a variety of delicious flavors, Nerds Powder Drink Mix is a fun way to add flavor to water on the go. 

The Nerds drink mix variety pack includes three flavors – grape, strawberry and cherry, inspired by the iconic candy. This exciting new product is now available at Walmart in a 30-count variety pack as well as six-count packs and also will be sold at dollar and grocery retailers later this year.

As the brand licensing agency for Ferrara Candy Company, JLG brokered this new brand extension on behalf of Nerds.

Thursday 09.22.22
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com