Ukonic, a world-leading housewares and pop-culture merchandiser, recently announced a brand licensing partnership with Modelo Especial and Modelo Negra. The partnership will bring innovative Modelo-branded merchandise to the U.S. market, including mini-fridges, hard-side and soft-side coolers, grilling accessories as well as LED bar signs featuring the Modelo Especial and Modelo Negra brand, the #1 import beer brand in the U.S.. Merchandise will start hitting store shelves in 2023.
"It's an exciting opportunity to be working with Modelo,” says Martin Butler, CEO and founder of Ukonic. "Our experience bringing custom designed mini-fridges and coolers is a natural fit for one of the top beverage brands in America.”
"Our designers are excited to be tackling this new challenge” says Resh Sagoo, Vice President of Product Development at Ukonic. “The bold black and gold styling of Modelo Negra in particular has inspired striking designs out of our team.”
As the brand licensing agency for the Constellation Brands beer portfolio, The Joester Loria Group has extended the Modelo brand in new categories including apparel and footwear. Modelo’s latest brand extension was featured by License Global.