The World of Eric Carle has partnered with Faber-Castell® USA’s Creativity for Kids® brand, to create a series of children’s craft kits featuring Eric Carle’s timeless story The Very Hungry Caterpillar, set to launch this Spring 2023. The brand licensing partnership was brokered by The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle.
The Very Hungry Caterpillar Craft Kits from the Creativity for Kids line extend this classic children’s story beyond the book to a variety of thoughtfully chosen and inspiring craft and play activities.
The highly anticipated collection combines Creativity for Kids’ exceptional quality and “everything you need” crafting approach with Eric Carle’s beloved story and whimsical illustrations, giving young children thrilling inspiration for creative self-expression. The craft kits feature a variety of themes and activities including garden inspired crafts, a puppet making kit, a felt art activity and a decorate your own book tote craft, among others.
The new World of Eric Carle craft kits from Faber-Castell® USA range in price from $16.99 to $19.99 and are available from https://www.fabercastell.com.