The World of Eric Carle is coming off the pages and into the playroom with its latest collaboration with Little Bot Baby. The new special edition collection includes three exclusive playmat designs inspired by the enchanting illustrations of Eric Carle and his iconic children's books. JLG brokered this collaboration on behalf of its client The World of Eric Carle.
The three new designs complement Little Bot Baby's existing assortment of reversible, high-quality, non-toxic and premium playmats. Each playmat in the collection features a different World of Eric Carle inspired theme. The collaboration launched on February 15, 2023, on littlebot.ca and littlebotbaby.com, with each mat retailing for $219.99 CAD/$179.99USD. The new designs are also available at all major baby gear retailers in Canada, the USA, and Japan, including Indigo, Well.ca, Wayfair, Amazon, Buy Buy Baby US, Bed Bath & Beyond, Target, Maisonette, West Coast Kids, Snuggle Bugz, Hudson’s Bay, Walmart, Rebel Stork, Yahoo Japan Shopping, and more.
Little Bot Baby, known and loved by parents in Canada, the USA and Japan, prides itself on creating clean, modern and minimalist playmats that parents love. Bringing that same aesthetic direction to the World of Eric Carle, the new collection honors Carle’s gorgeous and well-loved artwork in a thoughtful, minimalist and adorable way.