Marrying a love for snacks and nails, Cheetos and DipWell have teamed up to bring Cheetle®-dusted fingers – one of the hallmarks of enjoying Cheetos snacks – to the world of dip nails. The collection of nail products is influenced by Cheetos’ daring flavors, offering users an extra bold mani/pedi experience.
The Cheetos x DipWell partnership launched on DipWell's official website www.dipwell.co on National Cheetos Day, March 5th. The collection includes two all-inclusive, easy-to-use, and professional-grade dip powder nail kits: The Snack Size Kit and The Party Size Kit. Additionally, all nail accessories and additional dip powder colors and textures will be available for individual purchase outside of the pre-set kits. To help promote the collaboration, DipWell will sponsor several giveaways on social media to gift Cheetos x DipWell kits to a few lucky winners.
The collaboration was brokered by The Joester Loria Group, the brand licensing agency for the Frito-Lay North America snack brands.