The World of Eric Carle is partnering with McDonald’s Japan to launch the first Very Hungry Caterpillar Happy Meal, featuring a choice of one of six gardening themed toys, which will be available at McDonald’s restaurants nationwide starting May 19 for five weeks.
The partnership will be promoted with a dedicated TV commercial, in-store point-of-sale, exclusive packaging and a digital/social media campaign. The World of Eric Carle Happy Meal toys will help promote creativity, discovery and play by helping children develop a scientific interest in plants and insects, while the educational cards included with the toys will teach little ones the days of the week in both Japanese and English.
The brand licensing campaign for The World of Eric Carle is managed worldwide by The Joester Loria Group and in Japan through local agent Cosmo Merchandising.