Original Grain, the renowned watchmaker known for its craftsmanship and commitment to sustainability, recently introduced a new watch collection in collaboration with Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division. The Solar Octane watch collection pulls its vibrant color from the TRD Pro series of trucks, including the newly redesigned Toyota Sequoia and Tundra. As the brand licensing agency for Toyota and Lexus, The Joester Loria Group brokered this partnership on behalf of Toyota.
The Solar Octane Collection features three unique styles and is available for purchase at www.originalgrain.com, with watches starting at $595. Each watch incorporates design elements from the Tundra TRD Pro, including the subtle digital camo details found throughout the interior and exterior and a solar movement that pays homage to Toyota's new innovative i-FORCE Max hybrid motor. The collaboration is expected to pique the interest of TRD fans, off-roaders, and watch enthusiasts looking for something unique and sustainable to add to their collection.