The Joester Loria Group was in Las Vegas last week for the 2023 edition of Licensing Expo, the world’s largest annual trade show dedicated to licensing and brand extensions. The event connects brand owners and licensing agencies with consumer goods manufacturers, licensees, and retailers.
The Licensing International Excellence Awards, which honor innovation and creativity in the licensing community across 30 categories, were one of the highlights of the show. JLG’s work on the Funko Digital Pop! NFT with Kellogg’s took home the award in the Digital: Apps, Software, Video Games, and NFTs category.