The Joester Loria Group, the worldwide brand licensing agency for the World of Eric Carle, has appointed Penguin Ventures, the licensing and consumer products team at Penguin Random House Children’s UK, as its local sub-agent in the United Kingdom, Ireland, and Eire. Penguin Ventures will manage the World of Eric Carle including Carle’s timeless publishing classic, The Very Hungry Caterpillar, from July 1st this year.
The World of Eric Carle, is the award-winning publishing franchise that features timeless stories and iconic characters. With 175 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 retail locations in 15+ countries.
The Very Hungry Caterpillar is one of the top selling children’s books of all time. It has been translated into 65 languages and has sold over 55 million copies since its publication in 1969.