McDonald’s and Australia's favorite designer sleepwear brand, Peter Alexander, have come together for their second collaboration - a nostalgic collection featuring beloved characters and iconography from the Golden Arches’ rich archives. The partnership was brokered by The Joester Loria Group, McDonald’s global brand licensing agent.
The stylish sleepwear range includes multiple styles of matching pajama sets and accessories for men, women, kids, and pups. The collection is exclusively available at Peter Alexander stores and e-store in Australia and New Zealand.
In addition to features across both McDonald’s Australia’s and Peter Alexander’s social media platforms, Peter Alexander will also highlight the collaboration prominently with in-store displays as well as a dedicated McDonald’s landing page and homepage takeover to amplify the launch. The new collaboration has generated enormous media buzz with coverage across media including The Daily Mail, New Idea, Delicious and Concrete Playground.