Froot Loops has partnered with goodr—the popular eyewear brand known for polarized, no slip eyewear for $25 - as part of Froot Loops’ 60th anniversary. The limited-edition eyewear collection designed for fans of the iconic Froot Loops® breakfast cereal dropped a colorful and fruity collection that features three different styles: Follow Your Nose, to the Spooniverse; Feathery, Frooty Focals; and A Faceful of Froot Loops.
goodr is widely-known for its expansive range of sunglasses designed with the four Fs in mind—Fun, Fashion, Function, and ‘Ffordability. And what’s more fun than fruity rainbow-colored breakfast cereal? All styles from the Froot Loops® collection retail for $30 a pair and can be purchased on goodr.com.
JLG brokered this brand licensing partnership on behalf of our client Kellogg’s as part of the year long celebration of Froot Loops’ 60th anniversary.