Pacifico, the popular Mexican beer that was imported by surfers and brewed for adventurous seekers, and Lakai, the California based footwear and lifestyle brand with a rich history in skateboarding, have teamed up for their second collection of apparel and footwear. The Joester Loria Group brokered the brand licensing partnership on behalf of Pacifico.
The new collection reflects both brands’ action sports heritage along with their love of outdoor adventures. The new line launched on September 7th on Lakai.com, Zumiez, and at independent retailers.
The collaboration will be promoted with a social and digital marketing campaign that includes a video featuring riders from Lakai’s skate team, photography, a dedicated landing page and digital advertising.