Kellogg’s and Australia's beloved sleepwear brand, Peter Alexander, have joined forces for their second collaboration: an exciting and nostalgia-filled limited-edition Breakfast Club sleepwear collection. This brand licensing partnership was brokered by The Joester Loria Group on behalf of Kellogg’s.
The new sleepwear line for men, women and kids celebrates the joy of breakfast and the iconic Kellogg’s characters that have captured hearts for decades. The collection debuted on September 4th and is exclusively available at Peter Alexander stores and e-store in Australia and New Zealand. To help amplify the launch, Peter Alexander stores will feature the collaboration prominently with in-store displays. License Global also shared the news of Kellogg’s latest brand extension.