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LeSportsac Celebrates 50 Years with a heartfelt tribute to Dick Bruna’s Timeless Miffy Character

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LeSportsac is honoring its 50-year legacy of fashion-forward collaborations with its third collaboration with a Dick Bruna’s Miffy.  The Miffy x LeSportsac Spring 2024 collection seamlessly blends the enchanting world of Bruna’s iconic bunny, Miffy,  with LeSportsac's contemporary style. The new range of accessories featuring  a variety of nostalgic Miffy-inspired prints on an assortment of LeSportsac’s signature nylon accessories highlights LeSportsac’s legacy of innovation and its tradition of fusing fashion with iconic characters. The whimsical range is available online at www.lesportsac.com as well as at select LeSportsac boutiques globally.The Joester Loria Group brokered this collaboration as the North American licensing agent for Mercis’ Miffy & Friends brand.

Friday 03.01.24
Posted by Melissa Pastore
Newer / Older

Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com