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The Very Hungry Caterpillar Day is celebrated every year on the first day of Spring to honor Eric Carle’s timeless classic. As the global brand licensing agency for The World of Eric Carle, the consumer products and experiential brand based on Carle’s works, JLG worked with our partners and licensees to help celebrate the occasion on March 19 this year.
Some of this year’s brand partnerships include:
Following up on their popular Very Hungry Caterpillar beanie, Love Your Melon released a Brown Bear inspired beanie on March 20th.
LouLou Lollipop debuted a new World of Wonder collection of World of Eric Carle inspired tableware and silicone teethers on March 21st.
Sleepy Sloth recently launched a new collection of kids and adults pajamas as well as bedding.
MGA introduced a Little Tikes World of Eric Carle Story Dream Machine. Little caterpillars can watch, listen and read along to Eric Carle’s stories while they shine bright on the wall. Available at Walmart and Amazon.