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Frosted Flakes and GoodR Debut a Grr-r-reat New Collaboration

In a brand licensing deal brokered by The Joester Loria Group, Frosted Flakes, the beloved breakfast cereal known for its crunchy sweetness and iconic mascot Tony the Tiger, recently teamed up with GoodR sunglasses to bring even more flair and fun to your mornings. GoodR, known for its expansive range of sunglasses designed with the four Fs in mind- Fun, Fashion, Function, and 'Ffordability in mind, brings a distinctive flair to this partnership.

The sweet limited-edition Tony the Tiger™-patterned sunnies came with Kellogg’s Frosted Flakes® cereal box custom packaging, complete with a charming blue spoon. The sunglasses retailed for $30 and sold out within hours of their release.

Thursday 04.04.24
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com