The World of Eric Carle is teaming up with The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), to take story time to new heights with Little Tikes® Story Dream Machine™. The portable story projector that’s redefining bedtime for the whole family is bringing Eric Carle’s beloved classics to life through an all-new brand licensing partnership, brokered by JLG on the behalf of The World of Eric Carle.
Little Tikes’ new story collections from the World of Eric Carle bring a sense of interaction to the “very” books, including global bestseller The Very Hungry Caterpillar. The Story Dream Machine invites kids and families on a journey together to accompany different critters and creatures as they learn important life lessons. Little ones will delight in the rhymes, repetitions, and alliterations while counting along and feeling comforted by Carle’s beautiful, collage-style illustrations.
The Story Dream Machine supports early literacy and introduces screen-free playtime to the newest generation of kids ages three and older. The viral TikTok sensation allows children to watch, listen, and read along to their favorite stories, and even doubles as a nightlight and sound machine. All collections include three story cartridges and one exclusive, interactive character topper that unlocks more light and sound effects when set to night light mode. The Story Dream Machine and the new Eric Carle story collections are available now at Amazon, Walmart, and ShopMGA. This new collaboration was featured by aNb Media, Toybook and The Toy Insider.