The Joester Loria Group is excited to announce Miffy’s collaboration with Chicago-based artisanal ice cream retailer Kurimu, bringing Miffy themed cones and cups to all Kurimu locations for a Miffy x Kurimu retail takeover.
From April 20th through October 31, Kurimu is transforming their stores into appreciation hubs for Miffy and her friends. All Kurimu locations are decked out with Miffy themed decor, ice cream decorations, and exclusive Miffy x Kurimu merchandise, including unique tote bags, t-shirts, and pins. The merchandise debuted on April 20th and is now available in all Kurimu stores throughout Chicagoland. Hundreds of Miffy lovers lined up outside Karimu’s popular locations in Lincoln Park and Schaumburg on April 20th & 21st for an opportunity to meet Miffy.
Created by award-winning Dutch illustrator Dick Bruna, Miffy has delighted audiences worldwide for more than 68 years, evolving from a children’s book series with over 85 million books sold in 50 languages, to a globally beloved character and fashion icon.