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Corona Extra® and HEYDUDE Collaborate to Deliver a Footwear Collection Offering the Ultimate Blend of Comfort and Style

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Slip-on and say “Ahh” with the Corona Extra x Hey Dude footwear collaboration brokered by The Joester Loria Group.  An extension of Corona’s La Vida Mas Fina campaign, this collaboration embraces the Corona Extra lifestyle and Hey Dude chill, and delivers on the fundamental truth that greater fulfillment and joy can be found everywhere including hanging at the beach or grilling with friends.

The HEYDUDE x Corona collection includes the classic Wally and Wendy silhouettes, which retail for $69.99 and HEYDUDE’s new court-style sneaker the Hudson, which retails for $84.99. This marks the first time the Hudson silhouette has been part of a collaboration assortment. Each style has unique Corona-inspired trimmings like sand-speckled midsoles, lime wedge lace ends, and navy and blue wave-like suede overlays. The full collection is now available online from HEYDUDE as well as select retailers. Additionally, Foot Locker and Champs will exclusively carry the navy Wally style. 

TikTok influencer, Leo Gonzalez, will lead the social media campaign calling Corona Extra and Hey Dude fans to enter a nationwide giveaway hosted by the on-demand delivery partner, Foogi. 150 lucky winners will be selected, with those based in Miami, New York, and Atlanta receiving their shoes a day before the collection is available. A Pinterest takeover, vibrant photography and video content  across social and digital media and in-store signage will promote the collection.

Wednesday 05.01.24
Posted by Joester Loria
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Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com