Hydro Flask has teamed up with The World of Eric Carle on a limited-edition collection inspired by The Very Hungry Caterpillar, infusing hydration with imagination and nostalgic charm. The collaboration, brokered by The Joester Loria Group, celebrates the joy of storytelling through colorful design and thoughtful details that bring Eric Carle’s timeless art to life.
The collection includes three products: a 12 oz Kids Bottle, a 12 oz Kids Tumbler, and a Bottle + Tumbler Bundle, available in two cheerful colorways: Hungry Caterpillar and Fruit Snacks. Designed for kids but crafted with Hydro Flask’s signature durability, each piece features double-wall vacuum insulation, stainless steel construction, and a leak-resistant, kid-friendly lid for mess-free hydration.
The collaboration launched on October 22 exclusively on HydroFlask.com and will roll out to Whole Foods Market stores nationwide mid-November, followed by availability through Amazon, specialty, sporting goods, outdoor, and department stores. This partnership reflects the continued success of licensing collaborations that connect beloved storybook characters with leading lifestyle brands, creating products that resonate across generations.