The Joester Loria Group is excited to announce it has been appointed as the exclusive brand licensing agency for Post Consumer Brands™. Under this new partnership, JLG will represent Post’s celebrated pet and cereal brands, including 9Lives™, Kibbles ’n Bits™, and Honey Bunch of Oats™
With a proven track record of building and expanding global licensing programs, JLG will work closely with Post Consumer Brands to extend these brands into new product categories and lifestyle opportunities, further connecting with consumers who love and trust the Post portfolio.
This partnership highlights Post Consumer Brands’ commitment to innovation, consumer engagement, and market leadership. Working closely with JLG, the company will develop strategic licensing initiatives and introduce new branded products that extend beyond traditional grocery aisles. From expanded offerings in key grocery departments to specialty pet retailers, the collaboration will bring fresh, relevant products and experiences to market—strengthening the connection between consumers and some of the most trusted names in pet and cereal.