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Miffy Expands into Fashion-Forward Knitwear and Apparel with ATACZ and Steady Hands

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Miffy, the beloved Dutch bunny who has charmed generations, continues to expand her influence in fashion with two exciting new collaborations. Miffy is partnering with sustainable brand ATACZ and independent label Steady Hands on two launches that highlight Miffy’s ability to blend timeless charm with modern design. Both partnerships were brokered by The Joester Loria Group as Miffy’s North American brand licensing agency.

The partnership with ATACZ marks the brand’s first-ever collaboration, highlighting Miffy’s appeal across audiences and markets. Known for its innovative, eco-friendly knitwear and accessories crafted from recycled PET bottles, ATACZ has introduced a Miffy collection that includes twist bags, baguette bags, tote bags, and more. The playful yet minimalist line reflects ATACZ’s commitment to sustainability and creativity. The collection is priced from $25–$278 and is available online at atacz.com and in the brand’s first physical store at Richmond Centre, Vancouver.

With Steady Hands, Miffy steps into vintage-inspired streetwear. This collaboration features sweaters, cardigans, hoodies, and tees that bring together retro aesthetics with Miffy’s enduring simplicity and nostalgia. Designed to celebrate both fandom and fashion, the collection is priced between $32–$69 and is available online at steady-hands.com.

Both of these launches showcase Miffy’s continued growth as a cultural style icon while reinforcing her connection to sustainability, creativity, and timeless design.  Total Licensing covered the news of these exciting new brand extensions.

Wednesday 10.01.25
Posted by Joester Loria
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