Corona partnered with first-generation Mexican American artist Francisco Reyes Jr., also known as Never Made, to launch Heavy Lies the Crown, a bold new streetwear collaboration. Drawing inspiration from Corona’s rich archives and Mexican sign painting, the six-piece collection blends heritage and cultural storytelling.
The collection launched on September 19 at Lids HD locations, select Lids stores and online at LidsHD.com. The collaboration includes fitted hats, apparel, and accessories priced between $50 and $80. Fans showed up in full force at the Los Cerritos Mall Lids HD launch event, and demand was instant, with two fitted hat styles selling out within 72 hours.
Brokered by The Joester Loria Group on behalf of Corona, the Corona x Never Made collaboration continues to engage Corona in meaningful creative partnerships and drive cultural conversation. Heavy Lies the Crown is a celebration of heritage and bold artistry.