Miffy, the beloved Dutch bunny with generations of fans worldwide, is leaping into stationery and desk accessories in a new partnership with Studio Oh!. As Miffy’s North American brand licensing agent, The Joester Loria Group facilitated this collaboration on behalf of Mercis bv.
The collection includes notebooks, planners, gel pens, a pencil pouch, a mini notebook trio, washi tape, a sticky note folio, a block eraser set, and even a Miffy-shaped stress ball. The new line is available at Urban Outfitters, BoxLunch, Barnes & Noble, Indigo, select specialty stores, and online. Licensing International and Total Licensing recently shared the news of this exciting new brand licensing collaboration.
This brand extension shighlights the versatility and enduring appeal of Miffy. Her signature minimalist design and joyful simplicity translate seamlessly into everyday lifestyle products, helping fans bring a touch of storybook charm into their lives.