Toyota’s legendary Land Cruiser is stepping into the global fashion spotlight with a new 14-piece capsule collection created in collaboration with Pull & Bear. Launching online and in stores worldwide on November 17, the collection features apparel and accessories that reflect Land Cruiser’s adventurous spirit and more than 70 years of design heritage.
Developed by Pull & Bear, the line includes t-shirts, sweatshirts, outerwear, bags, and caps, blending Toyota’s craftsmanship with the retailer’s youthful, street-inspired aesthetic. This marks the first global introduction of Land Cruiser licensed merchandise at retail, expanding the brand’s reach well beyond automotive enthusiasts.
The licensing deal was brokered by The Joester Loria Group, Toyota’s licensing agency, as part of a broader strategy to grow Toyota’s lifestyle presence worldwide. Additional international expansions for Toyota’s licensed program are already planned for 2026.
Available across Pull & Bear’s extensive global network, the retailer operates in more than 70 markets across Europe, the Middle East, Asia, and Latin America. The Land Cruiser x Pull & Bear collection represents a major milestone in Toyota’s lifestyle licensing efforts, bringing the iconic brand into contemporary fashion and connecting with new audiences around the world.