For JLG, 2025 was filled with strategic partnerships, culturally relevant collaborations, and innovative brand extensions across fashion, food, lifestyle, and more. Here’s a recap of some of the most exciting collaborations JLG brokered for our clients this past year.
Miffy brought her iconic charm to BAGGU’s functional, fashion-forward accessories in a cheerful collaboration that resonated with fans of both brands. The collection paired BAGGU’s reusable, everyday silhouettes with Miffy’s playful design language, creating a modern lifestyle assortment rooted in joy and sustainability.
Post Consumer Brands Appoints JLG
The Joester Loria Group was named the exclusive global licensing agency for Post Consumer Brands. This partnership sets the stage for new extensions across Post’s iconic portfolio, unlocking fresh opportunities for household names through strategic collaborations.
Eggo leaned into its cultural relevance with a brunch-inspired collaboration that blended fashion and food fandom. Designed for fans who love weekend vibes as much as waffles, the collection translated Eggo’s playful brand personality into slippers, accessories and apparel.
Corona teamed up with premium headwear brand Never Made for a bold collaboration that debuted at Lids. The collection fused Corona’s laid-back beer culture with Never Made’s elevated design aesthetic, delivering statement pieces that celebrated craftsmanship, heritage, and authenticity.
HUF and Toyota came together for a Trailhunter-inspired collaboration that bridged streetwear and off-road culture. Drawing from Toyota’s rugged innovation and HUF’s street cred, the collection delivered apparel that spoke to adventure-driven consumers and modern explorers alike.
Snax-Sational Brands x Chiquita
JLG helped Chiquita expand its presence in the snack aisle with Chiquita Plantain Chips from SNAX-Sational Brands. The collaboration tapped into Chiquita’s globally recognized brand presence while meeting growing consumer demand for bold, better-for-you snack options.
The World of Eric Carle x Hydro Flask
The World of Eric Carle partnered with Hydro Flask for a limited-edition collection celebrating creativity, play, and imagination. Featuring beloved artwork across Hydro Flask’s premium drinkware, the collaboration brought Eric Carle’s timeless characters and illustrations into everyday moments for families and fans of all ages.
All of these collaborations highlight JLG’s commitment to building meaningful partnerships that help expand brands into new categories and audiences. As 2025 comes to a close, we’re proud of the creativity, collaboration, and momentum we achieved with all of our clients and partners!