As Valentine’s Day approaches and shoppers are looking for meaningful gifts for their loved ones, Miffy is celebrating the season by reigniting partnerships with two beloved brands: Hanna Andersson and LeSportsac. Both brands have collaborated with Miffy multiple times before, with sold-out collections that successfully blend high-quality design with Miffy’s signature style. Both collaborations were brokered by The Joester Loria Group, Miffy’s North American brand licensing agent.
LeSportsac x Miffy returns with a fresh take on Miffy’s classic look, featuring gentle pastels and garden-inspired details. Designed for Miffy fans on the go, the collection includes cosmetic bags, crossbody styles, and a spacious weekend bag, inviting consumers to bring a bit of Miffy’s charm into their everyday routines. The collection is available now at lesportsac.com.
Hanna Andersson x Miffy builds on the success of previous drops with a new design featuring Miffy and her best friend Melanie in a soft pink palette. The new prints pair perfectly with Hanna Andersson’s signature HannaJams and Skater Dress styles for kids. The collaboration is available now at hannaandersson.com, with additional designs launching later this spring.
Both collections bring the magic of Miffy to fans of all ages, from children and parents to young millennials and Gen Z.