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The World of Eric Carle Partners with Noshi for Organic Vegetable Food Paint

World of Eric Carle Very Hungry Caterpillar Noshi

The Joester Loria Group has brokered a new deal for their client, The World of Eric Carle, to expand on their current brand licensing program with edible organic vegetable Food Paint from Noshi for the U.S. and Canada. Noshi edible Food Paint is a set of three tubes of fruit or vegetable puree that kids (or their parents) can paint on their food and then eat.

The initial World of Eric Carle Food Paint set will include tubes of different colored organic vegetable puree: carrot, pea and beet, and will launch in the baby food aisle in Spring 2021. Parents can use the tubes to paint faces, shapes, flowers or names on baby’s food, or paint it straight onto the plate for baby to explore. Fruit Food Paint has proven to be a huge hit with kids, putting big smiles on small faces all over the USA, and Noshi is confident the new vegetable flavors will have the same magical effect on babies.

Tomo Delaney, founder and CEO of Noshi, says “We are SO excited for this partnership. The World of Eric Carle is such a natural fit for our new vegetable Food Paint, Noshi’s first foray into the baby food category. We can’t wait to see The Very Hungry Caterpillar wriggling his way across boxes of Food Paint (but not nibbling holes in them!) and giving parents an easy and fun way of introducing vegetables into baby’s diet”.

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold more than 54 million copies since its publication in 1969.


Wednesday 11.04.20
Posted by Joester Loria
 

Modelo Brand Continues To Grow Through New Brand Extensions, Collaborations and Retail Partners

Diamond + Modelo (rough edits)-7.jpeg

Modelo Especial Beer’s growing following has established the brand as the #1 imported beer in the US and an increasingly coveted brand by both collaboration partners and specialty retailers.

The brand’s most recent collaboration, Modelo x Diamond Supply Co., has dropped two successful collections, with a third coming in Summer 2021. Both collections sold out on DiamondSupplyCo.com within 36 hours and also experienced exceptional sales at retailers including Zumiez and Dr. Jays. For the Holiday 2020 season, Lucky Brand joins Spencer’s, Urban Outfitters and a growing list of retail partners carrying Modelo branded licensed products.

Thursday 10.29.20
Posted by Joester Loria
 

WeWearCute To Appear on Walmart’s 2020 Toy Awards

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Leading TikTok influencers WeWearCute will appear on Walmart’s 2020 Toy Awards, alongside celebrities and social media stars including DJ Khaled, Meghan Trainor, YouTube sensation Collins Key and Olympic gold medalist Lauren Hernandez. The event will air on Fox and social media on Sunday, October 25th at 4:30 PM EST. The 2020 Top-Rated By Kids Toy Awards will feature the hottest toys presented by the coolest stars. Emma and Ashley of WeWearCute will also feature the event on TikTok. WeWearCute has10.1 million TikTok followers and more than 5.4 billion views in the past 12 months. They are the no. 1 creators for 6-13 year olds.

The Joester Loria Group, the licensing agency for WeWearCute, continues to extend the brand into lifestyle products including bath and beauty, apparel, fashion accessories, home, personal electronics and related categories. The WeWearCute cosmetic set from Taste Beauty, which includes holographic lip gloss, glitter and eyeshadow perfect for creating a TikTok ready look, recently launched at Walmart stores and on Walmart.com. New product for holiday 2020 includes WeWearCute Inkfluencer stationery and craft sets, launching in Walmart stores November 1st, in addition to other launches in fashion and other categories.

Wednesday 10.21.20
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com