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JLG's 2022 Valentine’s Day Gift Guide

Valentine’s Day is right around the corner, so we’re highlighting some of the sweetest gift ideas from JLG clients. These brand extensions are the perfect gifts for all of the people you love from kids to friends and significant others.

For the little caterpillars in your life, share the love this Valentine’s Day with this adorable LOVE from The Very Hungry Caterpillar Magna-Tiles Structures Interactive Story Time set from CreateOn. Available from Maisonette. Retail $44.99. 

You can also show your love for your little Valentines with this Eric Carle picture book, Love from The Very Hungry Caterpillar. This little book of love features everyone’s favorite caterpillar.  Available from Amazon. Retail $6.46. 

With the Kellogg's Rice Krispies Treats Shape-A-Heart Kit from Brand Castle, you can make snack time a little sweeter for all of your Valentines. The kit comes with everything you need to make delicious, heart-shaped treats. Available from Walmart. Retail $5.98. 

For a slightly spicier Valentine’s Day, the Flamin' Hot Cheetos Lip Scrub from Taste Beauty is a great gift idea. This Flamin' Hot Cheetos-inspired lip scrub is colored like the real thing but is citrus flavored and filled with nourishing jojoba oil. Available from Hot Topic. Retail $6.90. 

For the Valentine who loves to lounge in style, this fun Cheetos Flamin’ Hot Pajama Set from Mad Engine is a playful gift idea. Crafted from a soft cotton blend, this set features a graphic tee and matching graphic print pants for comfy-cool bedtime style. Available from Walmart. Retail $19.98. 

Kellogg's Valentine's Froot Loops Gummy Friendship Exchange from Galerie is great for passing out at school or party favors. Each box includes 21 pouches, each featuring To and From spaces for easy personalization. Available at Target. Retail $4.99. 

Wednesday 02.09.22
Posted by Joester Loria
 

Pacifico Beer Partners With Cotton On USA For Apparel and Accessories Collection

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In a brand licensing deal brokered by The Joester Loria Group, Cotton On USA is partnering with Pacifico Beer to launch a collection of branded apparel and accessories inspired by the Pacifico brand’s spirit of discovery and adventure. 

The collection consists of ten apparel pieces including t-shirts, long sleeve t’s, a crew neck fleece and hoodies, along with six headwear styles including trucker hats and beanies. Prices range from $12.99 for the beanies up to $49.99 for the fleece and hoodies. 

The launch is supported with a comprehensive marketing campaign including a dedicated landing page on www.CottonOn.com, ecommerce banners, robust social media promotion, influencer outreach, and in-store placement at select Cotton On stores.

The collection is now available at CottonOn.com and at select Cotton On stores. 

As the brand licensing agency for Pacifico and the Constellation Brands Beer Division portfolio, The Joester Loria Group continues to execute dynamic collaborations and brand extensions for Pacifico including a recent partnership with skate brand, Lakai.

Wednesday 02.02.22
Posted by Joester Loria
 

The Joester Loria Group Partners The World of Eric Carle with Kohl’s Cares

The Eric Carle Kohl’s Cares Spring 2022 Collection, featuring 5 iconic Eric Carle books and coordinating plush has launched at more than 1,100 stores nationwide and on Kohls.com, The plush is manufactured by Yottoy Productions under a license agreement brokered by The Joester Loria Group.  

One hundred percent of Kohl’s net profits from Kohl’s Cares collections are donated to organizations that improve the health and wellness of children and families nationwide. To date, Kohl’s Cares products have raised more than $385 million nationwide and helped countless kids and families.  

Each Eric Carle book and plush priced are priced at just $5 and the collection includes:

  • The Very Hungry Caterpillar with a coordinating caterpillar plush

  • Brown Bear, Brown Bear, What Do You See?  with coordinating bear plush

  • Do You Want To Be My Friend? with coordinating elephant plush

  • Polar Bear, Polar, What Do You Hear? with coordinating polar bear plush

  • From Head to Toe with coordinating gorilla plush

This is the World of Eric Carle’s fourth time partnering with Kohl’s for the Kohl’s Cares program.

Wednesday 01.26.22
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com