The World of Eric Carle Partners with Balabala in China for A Children’s Apparel and Accessories Collaboration

Balabala and the World of Eric Carle have teamed up for a children’s apparel and accessories collaboration that launched in over 300 Balabala stores and on Balabala's Tmall flagship store in China. The brand licensing campaign for the World of Eric Carle is managed worldwide by The Joester Loria Group and in China by local agent Guangzhou Art-land Holding Company Limited.

Balabala is China's leading kids' apparel brand under Semir Group, with annual sales reaching more than RMB 10 billion. The brand has dominated the kids' apparel market with No.1 market share and reaches more than 20 million households through its Tmall flagship store and 4,500 physical stores across China.

The multi-category collaboration includes boys’ and girls’ collections including t-shirts, coats, dresses, sleeveless tops, suits and pants. The 17-piece collection utilizes the beloved The Very Hungry Caterpillar, along with other iconic characters from Carle’s popular Bear books and captures the playful theme of the brand.

The launch will be supported with a 360-degree marketing campaign that kicked off May 31st,  including Tmall flagship store promotion, social media posts on platforms including WeChat and Weibo, in-store retail displays, along with a dedicated promo video tailor made for the new collection.

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.

The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 54 million copies since its publication in 1969.

This exciting new brand collaboration was featured by License Global and Total Licensing. 

JLG’s Summer Essentials

Summer officially kicked off this week and to celebrate, JLG is highlighting some of our favorite licensed products from our clients that will help you enjoy summer in style. 

If you’re hoping to find yourself at the beach or poolside this summer, these Corona boardshorts from Greensource feature an all over print made up of Corona bottles and limes and are available from Walmart. 

To top off your beach ensemble and protect you from the sun, there’s the Corona Straw Lifeguard Hat from Bioworld. The hat features a Corona logo along with a beach-inspired print on the inner lining. Available from Target. 

For a sportier summer, there’s the Corona volleyball from Hedstrom, available at Walmart.

Whenever you’re going this summer, this Corona Striped Beach Bag from Gordon is the perfect accessory. Available from Walmart. 

For all of your summer BBQs, the Corona Grilling Basket from Smartworks is perfect for grilling any summer meal. Available at Wayfair.  

The Corona summer patio lights from Gordon feature mini Corona bottles and limes and will help turn any space into a summer paradise. Available at Target. 

Pepsi Permasteel coolers are the perfect addition to any summer party. Available in three different sizes, these branded coolers will help make a party of any size even cooler. Available from Amazon.

Mountain Dew And Doritos Partner With 80sTees.com For A Retro Collaboration

With nostalgic TV shows, movies, games and fashion all making a comeback, it’s perfect timing for the launch of 80sTees.com’s new collection of retro inspired Mountain Dew and Doritos t-shirts. 

The new line features throwback graphics and logos from both brands’ archives. The assortment includes 16 different Mountain Dew styles and 10 Doritos designs, all in a variety of colorways and featuring a range of logo treatments and slogans from each brand. The collection is now available from 80sTees.com with prices ranging from $39.99 to $72.99. The collection will be promoted through an engaging marketing and social media campaign. 

80sTees.com has become the top online destination for consumers looking for graphic t-shirts inspired by the best of pop culture from the 80’s, 90’s, and early 00’s.  

As the brand licensing agency for PepsiCo and Frito Lay, the JLG brokered this exciting new brand extension on behalf of Mountain Dew and Doritos.