JLG at Licensing Expo 2022

From May 24-26, Licensing Expo, the licensing industry’s biggest trade show was back in person in Las Vegas after a long hiatus and The Joester Loria Group was excited to be in attendance at the event.

The show gave JLG the opportunity to showcase new clients including Toyota, Lexus and Papyrus as well as present new initiatives and opportunities for our diverse portfolio of existing clients. Several JLG clients were also at the show this year, including Ferrara, Constellation, McDonald’s, Kellogg’s and Lexus.  

One of the highlights of the show was the 2022 Licensing International Excellence Awards, which honor innovation and creativity in the industry. JLG was excited to see our client McDonald’s take home the award in the Best Retailer (Corporate, Lifestyle, Fashion, Sports Initiative) category for their collaboration with BoxLunch. The winners were chosen from more than 800 entries and 165 finalists. 

The JLG team had a very productive time at Licensing Expo this year and we’ll be announcing new deals and partnerships that came out of the show soon. 

Kellogg’s Frosted Flakes Celebrates Tony The Tiger’s 70th Anniversary With a New Makeup Collaboration With Glamlite

To commemorate Tony the Tiger’s 70th anniversary, Kellogg’s Frosted Flakes and Glamlite recently debuted the sweetest and gr-r-eatest collaboration to satisfy your cravings! The collection combines the nostalgic moments of indulging in your favorite breakfast cereal and playing with your makeup.

The beauty collaboration consists of an eyeshadow palette, lip gloss and lipstick kits, and loose highlighter. A limited edition box collection and a full collection bundle are also available.  The collaboration is available exclusively on www.glamlite.com with prices ranging from $15 up to $90 for the limited edition box collection. The launch was promoted extensively on Glamlite’s social media channels including Instagram, where the brand has more than 500,000 followers. 

The Frosted Flakes and Glamlite collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group.  Kellogg’s Frosted Flakes’ latest brand extension is part of a year long celebration of Tony The Tiger’s 70th anniversary and the Chinese Lunar Year of the Tiger, which also included an apparel collection from American Eagle Outfitters.

From Grimace To The Hamburglar, McDonald’s Nostalgic Characters Are Back In A New Custom Collaboration With Peace Collective In Canada

In honor of McHappy Day, McDonald’s Canada has teamed up with Toronto-based apparel brand Peace Collective to create a nostalgic-inspired collection featuring iconic McDonaldland characters. This year will mark the 28th annual McHappy Day, when participating McDonald's restaurants in Canada donate a portion of sales from all food and beverage items sold all day to support local Ronald McDonald House Charities programs, and other local children's charities.

The 21-piece capsule of apparel and accessories includes hoodies, jackets, tees, crewnecks, joggers, tote bags, beanies, keychains, and lapel pins.  The centerpiece of the assortment is the Better Together Varsity Jacket, which sold out immediately on launch day. The jacket retails for $258 and is available in a range of sizes from XS to 3XL. It features a 100% natural wool body and 100% genuine leather sleeves. 

A portion from every purchase of the P/C x McDonald's Canada collection will be donated to Ronald McDonald House Charities Canada to help support their effort to keep families close to their sick children

The limited-edition collaboration is now live on the official Peace Collective website and in-stores across Canada. The line will be available through McHappy Day on May 11th, 2022, or while inventory lasts. Press coverage of the collection includes features from Complex, Daily Hive, Fashion Network, and Yahoo, among others. 

As the global brand licensing agency for McDonald’s, JLG brokered this partnership on behalf of the brand.