In a deal brokered by the Joester Loria Group, Fetch for Pets have signed a brand licensing partnership to create Kellogg’s Frosted Flakes®, Cheez-It®, Eggo®, Froot Loops®, and Rice Krispies® pet product lines for Fall 2022. The products will center around dog toys that will bring the lighthearted, family-nurturing nature of the Kellogg brand into American homes in a new way. The collection made its debut this week at Super Zoo, North America’s largest pet retail event.
Fetch for Pets, a premier New York-based pet product manufacturer, will develop a line of pet toys inspired by Kellogg’s iconic food brands. Sage Scoli, licensing manager for Fetch for Pets, says, "We are excited to collaborate in this new venture with Kellogg. It's a brand with excellent potential to align with the values of the Fetch for Pets customer: they're well-known, family-friendly, and have instantly recognizable characters that we're re-imagining as fun pet products that both brands' consumers will love."
The launch coincides with Kellogg’s celebration of 2022 as the Year of the Tiger, featuring Kellogg’s Frosted Flakes® mascot, Tony the Tiger®. “Tony the Tiger is the perfect icon to bridge our two brands,” Scoli continues. “He’s as timeless as Kellogg’s Frosted Flakes, with many of us having happy memories of eating the cereal as kids while watching Saturday morning cartoons. With this new line, pet owners will be able to share that joy with their four-legged family members, too.”
The initial line will include plush toys, while additional rope tug toys for dogs, burrow toys, and interactive snuffle mats are in development for a later launch.
