Casely and Pepsi® Announce New Line of Tech Accessories

Casely, the Brooklyn-based DTC retailer, recently announced its partnership with the Pepsi brand for a new limited-edition line of tech accessories that celebrate the legacy of the world-renowned beverage brand. The collaboration was brokered by The Joester Loria Group, the Pepsi brand’s licensing agent in North America.

The Pepsi Collection by Casely is inspired by iconic Pepsi imagery from decades past, reimagined to fit on a modern canvas of mobile phone cases, as well as AirPods cases and portable wireless chargers, currently available exclusively at getcasely.com/collections/pepsi. The collection features packaging that is biodegradable and compostable, and all products are made of 50% recycled materials.

“The Casely team grew up in New Bern, North Carolina, where Pepsi was originally founded in the late 1800’s,” said Casely CEO Mark Stallings. “The opportunity to work with Pepsi has always been a dream, and it’s been an amazing experience turning this into a reality. It’s a brand we grew up loving, and we’re thrilled to share this collection with our audience.”

JLG’s 2022 Holiday Gift Guide

With the holiday season in full swing, we’re sharing some of our favorite holiday gift ideas from our clients.

For The Little One

1. A Miffy Plush from Douglas Cuddle Toys is a snuggly and sweet gift idea for the little ones on your holiday shopping list. Available from Amazon. 

2. The World of Eric Carle’s recent collaboration with Bombas is the perfect present for little caterpillars. This collection of socks is inspired by the stories of the best-selling children’s book author Eric Carle including The Very Hungry Caterpillar and so many more. For every pair purchased, another pair is donated. The collection also supports Bombas’ Giving Partners by offering resources like arts and creativity workshops.

3. The Very Hungry Caterpillar Wooden Train Set from Kids Preferred is a great gift that’s both fun and educational for babies and toddlers alike. This colorful train set will help instill creativity and curiosity in little caterpillars. Available from Amazon. 

4. The Miffy x Hanna Andersson collection makes an adorable gift for the Miffy lovers in your life. Available from hannaandersson.com.

For The Collector 

1. The pop culture fan in your life will love this Funko Pop! Ad Icons McDonald's Meal Squad French Fries Vinyl Figure available at Box Lunch.

2. If you’re looking for some grrrrrreat gifts for the collector in your life, look no further than the Puma x Frosted Flakes sneakers.

3. For the photography buff, the Polaroid 600 Pepsi Instant Film Camera is a unique gift made from refurbished Polaroid camera components. Available from retrospekt.com. 

4. The Funko Toucan Sam Pop pin makes a fun and fruity stocking stuffer. Available from Funko.

For the Trendsetter 

1. For the person who enjoys life’s simple pleasures and La Vida Mas Fina, the State Bicycle Co. x Corona Klunker is a gift they’ll love. Available from State Bicycle Co.

2. The Modelo x Midnight Studios satin jacket is a stylish gift for your fashion-forward friend or family member. 

3. Make someone happy this holiday season with this cute Happy Meal inspired crossbody bag from the McDonald’s x Box Lunch collaboration. Available from Box Lunch.

4. For the skater, Creature x Pacifico recently came together to create the Label cruiser skateboard, featuring a Pacifico beer label set against a bright yellow background and a bottle opener on the nose to use on your favorite beverages. Available from Zumiez.

For The Foodie

1. Nerds Bomb Pops are a great holiday treat for the candy lovers in your life. 

2. For the beer lover in your life, this Modelo bucket is gift-ready and tied with a bow. The kit contains an exclusive ice bucket, two collectible pint glasses, spicy tortilla chips and Snyder's pretzel pieces to share. Available at Big Lots. 

3. The Jack Link's Sasquatch Face Mug is a fun present for anyone with a wild side. The set comes with a pack of Jack Links Original Beef Jerky.  Available from 1800Baskets.com.

4. For a sweet stocking stuffer, the holiday edition of Froot Loops gummies from Galerie Candy are extra festive and include stickers and games. Available from RiteAid. 

Puma and Kellogg’s Celebrate 70 Years of Tony The Tiger With the Puma x Frosted Flakes Collection

Global sports brand Puma is launching a 70th anniversary collaboration with Kellogg’s, to honor 70 years of Tony The Tiger. The Puma x Frosted Flakes collection celebrates the iconic cereal and its beloved mascot with fun twists on classic Puma silhouettes and apparel.

The collection features two footwear styles: the classic Puma Suede and the Roma, available in both adult and junior sizing. The Suede x Tony The Tiger features bright orange, vertical black stripes, and vintage graphics reminiscent of the beloved Frosted Flakes mascot, while the Roma Tony The Tiger takes inspiration from the iconic cereal box in a bold blue colorway with a tiger-stripe formstrip, and vintage graphics.

The line also includes a hoodie and co-branded t-shirts featuring vintage graphics to ensure the collection pieces look GR-R-REAT!

The Puma x Frosted Flakes collection launched on December 1 on Puma.com, the Puma mobile app, at the Puma NYC flagship store and retails for $35-$80. 

To celebrate the launch of the collaboration, Puma hosted several events including an influencer breakfast at the Breakfast Club in Los Angeles as well as a launch event at the Puma flagship in New York City where Tony The Tiger was in attendance to take photos with customers and challenge them in a game of basketball.

JLG brokered this brand licensing partnership on behalf of our client Kelloggs as part of the yearlong celebration of Tony The Tiger’s 70th anniversary.