Miffy and Tommy Hilfiger Team Up To Celebrate Year of the Rabbit

Miffy, the beloved bunny created by Dick Bruna, is partnering with Tommy Hilfiger for the TOMMY X MIFFY capsule collection in celebration of the Lunar New Year 2023 - the year of the rabbit.

With 50 pieces of men’s, women’s, and kid’s sportswear and accessories, the capsule reimagines essential prep icons with a distinct ‘Miffy’ twist. The collection is available on tommy.com, at TOMMY HILFIGER stores worldwide and through select wholesale partners including Zalora, Selfridges, Galeries Lafayette and KaDeWe.

“This collaboration is a canvas for creativity that reflects our brand’s irreverent, optimistic spirit,” says Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect blend of playful-meets-prep!”

The collection will be promoted through an extensive global marketing campaign that includes TOMMY x MIFFY retail windows in 185 locations around the world including China, Japan, Korea, Hong Kong, Taiwan, Singapore and Malaysia. For the Asia Pacific region, Tommy Hilfiger has developed a gift with purchase program that includes TOMMY x Miffy branded merch including a 3D speaker, foldable keyboard, poker set, key chain and tote bag. 

In terms of digital marketing, the collaboration will be supported through a fun digital game and an extensive influencer seeding campaign in select countries around the world.  

Casely and Pepsi® Announce New Line of Tech Accessories

Casely, the Brooklyn-based DTC retailer, recently announced its partnership with the Pepsi brand for a new limited-edition line of tech accessories that celebrate the legacy of the world-renowned beverage brand. The collaboration was brokered by The Joester Loria Group, the Pepsi brand’s licensing agent in North America.

The Pepsi Collection by Casely is inspired by iconic Pepsi imagery from decades past, reimagined to fit on a modern canvas of mobile phone cases, as well as AirPods cases and portable wireless chargers, currently available exclusively at getcasely.com/collections/pepsi. The collection features packaging that is biodegradable and compostable, and all products are made of 50% recycled materials.

“The Casely team grew up in New Bern, North Carolina, where Pepsi was originally founded in the late 1800’s,” said Casely CEO Mark Stallings. “The opportunity to work with Pepsi has always been a dream, and it’s been an amazing experience turning this into a reality. It’s a brand we grew up loving, and we’re thrilled to share this collection with our audience.”

JLG’s 2022 Holiday Gift Guide

With the holiday season in full swing, we’re sharing some of our favorite holiday gift ideas from our clients.

For The Little One

1. A Miffy Plush from Douglas Cuddle Toys is a snuggly and sweet gift idea for the little ones on your holiday shopping list. Available from Amazon. 

2. The World of Eric Carle’s recent collaboration with Bombas is the perfect present for little caterpillars. This collection of socks is inspired by the stories of the best-selling children’s book author Eric Carle including The Very Hungry Caterpillar and so many more. For every pair purchased, another pair is donated. The collection also supports Bombas’ Giving Partners by offering resources like arts and creativity workshops.

3. The Very Hungry Caterpillar Wooden Train Set from Kids Preferred is a great gift that’s both fun and educational for babies and toddlers alike. This colorful train set will help instill creativity and curiosity in little caterpillars. Available from Amazon. 

4. The Miffy x Hanna Andersson collection makes an adorable gift for the Miffy lovers in your life. Available from hannaandersson.com.

For The Collector 

1. The pop culture fan in your life will love this Funko Pop! Ad Icons McDonald's Meal Squad French Fries Vinyl Figure available at Box Lunch.

2. If you’re looking for some grrrrrreat gifts for the collector in your life, look no further than the Puma x Frosted Flakes sneakers.

3. For the photography buff, the Polaroid 600 Pepsi Instant Film Camera is a unique gift made from refurbished Polaroid camera components. Available from retrospekt.com. 

4. The Funko Toucan Sam Pop pin makes a fun and fruity stocking stuffer. Available from Funko.

For the Trendsetter 

1. For the person who enjoys life’s simple pleasures and La Vida Mas Fina, the State Bicycle Co. x Corona Klunker is a gift they’ll love. Available from State Bicycle Co.

2. The Modelo x Midnight Studios satin jacket is a stylish gift for your fashion-forward friend or family member. 

3. Make someone happy this holiday season with this cute Happy Meal inspired crossbody bag from the McDonald’s x Box Lunch collaboration. Available from Box Lunch.

4. For the skater, Creature x Pacifico recently came together to create the Label cruiser skateboard, featuring a Pacifico beer label set against a bright yellow background and a bottle opener on the nose to use on your favorite beverages. Available from Zumiez.

For The Foodie

1. Nerds Bomb Pops are a great holiday treat for the candy lovers in your life. 

2. For the beer lover in your life, this Modelo bucket is gift-ready and tied with a bow. The kit contains an exclusive ice bucket, two collectible pint glasses, spicy tortilla chips and Snyder's pretzel pieces to share. Available at Big Lots. 

3. The Jack Link's Sasquatch Face Mug is a fun present for anyone with a wild side. The set comes with a pack of Jack Links Original Beef Jerky.  Available from 1800Baskets.com.

4. For a sweet stocking stuffer, the holiday edition of Froot Loops gummies from Galerie Candy are extra festive and include stickers and games. Available from RiteAid.