Puma and Kellogg’s Celebrate 70 Years of Tony The Tiger With the Puma x Frosted Flakes Collection

Global sports brand Puma is launching a 70th anniversary collaboration with Kellogg’s, to honor 70 years of Tony The Tiger. The Puma x Frosted Flakes collection celebrates the iconic cereal and its beloved mascot with fun twists on classic Puma silhouettes and apparel.

The collection features two footwear styles: the classic Puma Suede and the Roma, available in both adult and junior sizing. The Suede x Tony The Tiger features bright orange, vertical black stripes, and vintage graphics reminiscent of the beloved Frosted Flakes mascot, while the Roma Tony The Tiger takes inspiration from the iconic cereal box in a bold blue colorway with a tiger-stripe formstrip, and vintage graphics.

The line also includes a hoodie and co-branded t-shirts featuring vintage graphics to ensure the collection pieces look GR-R-REAT!

The Puma x Frosted Flakes collection launched on December 1 on Puma.com, the Puma mobile app, at the Puma NYC flagship store and retails for $35-$80. 

To celebrate the launch of the collaboration, Puma hosted several events including an influencer breakfast at the Breakfast Club in Los Angeles as well as a launch event at the Puma flagship in New York City where Tony The Tiger was in attendance to take photos with customers and challenge them in a game of basketball.

JLG brokered this brand licensing partnership on behalf of our client Kelloggs as part of the yearlong celebration of Tony The Tiger’s 70th anniversary.

The World Of Eric Carle Launches Official YouTube Channel

Penguin Young Readers and The World of Eric Carle have partnered with Rockefeller Productions, producers of the critically-acclaimed Very Hungry Caterpillar Show, to launch an all-new children’s variety show featuring puppetry, read-alouds, crafting tutorials, and animation centered around the author’s beloved, classic character on the brand new official World of Eric Carle Youtube Channel. The channel will premiere the first 15-minute episode on November 17th, with new episodes releasing every two weeks over the next year. The channel is live now at youtube.com/c/WorldofEricCarle. 

Jen Loja, President, Penguin Young Readers, said, “As Eric Carle’s longtime publishers, Penguin Young Readers is proud to launch this fun and accessible new platform for children and families to engage with the world of Eric Carle. Through storytelling, interactive art projects, puppetry, and animation, Eric Carle’s beloved and timeless characters and creativity can now be experienced in new and exciting ways by a whole new generation.”

 Jonathan Rockefeller of Rockefeller Productions said, “This has been a wonderful opportunity to combine all the things that Eric Carle loved – making art, reading and bringing his marvelous characters and creations to life in the form of puppets. It’s been fantastic to collaborate in this way with all our other long-standing partners on this venture; including Storytoys and Penguin Young Readers”. 

Each episode in the all-new series features three segments – puppetry from the cast of The Very Hungry Caterpillar Show, a read-aloud from a special guest, and a crafting tutorial based on each episode’s theme – along with interstitial animated segments from StoryToys, producers of the Very Hungry Caterpillar Apps available on the Apple App Store, Google Play, and Amazon. In the future, The World of Eric Carle Youtube Channel will expand to include livestreams, art contests, musical content, and more, continuing Eric Carle’s mission of going beyond the visual to give young children a truly interactive experience. 

Upcoming episode themes will include:

• Spiders (with The Very Busy Spider) 

• Fruit (with The Very Hungry Caterpillar) 

• Color (with The Artist Who Painted a Blue Horse) 

• Loud and Quiet (with The Very Quiet Cricket) 

The launch of The World of Eric Carle YouTube channel was featured by License Global and Scary Mommy.

Corona Teams Up With Maui And Sons For Limited Edition Luxury Loungewear Collection

Maui and Sons and Corona are collaborating on an exclusive limited-edition capsule collection celebrating beachside paradise and living the fine life. The capsule includes a camp shirt, pool short, and robe all featuring the collection’s signature print, ‘Palm Fusion’, featuring Hawaiian hibiscus and palm leaves, adorned with Maui and Sons’ signature shark logo combined with the Corona logo in vibrant, oceanic hues.The assortment also includes a luxury lounge set in blue terry toweling as well as a t-shirt with Maui and Sons’ vintage “Enjoy” graphic featuring Sharkman relaxing by the pool, holding a bottle of Corona Extra® Beer, printed in puffer ink.

“Living the fine life is a whole lot more stylish with this limited-edition capsule collection,” said Alex Schultz, vice president of brand marketing at Corona. “In addition to the beachside aesthetic, what we love most is the relaxed nature, which aligns with Corona’s refreshed perspective. We’re pleased to introduce this collaboration with Maui and Sons in time for the holiday season, bringing a beach-y perspective to consumers across the country, wherever they celebrate.”      

“The conversation started with the Corona team wanting to bring the signature beach robes from the commercials to life for fans.  From there, our designers were inspired to create a visual representation of the tropical oasis within that represents the Corona ‘fine life’, blended with the Aloha spirit of Maui and Sons. The combination of the two perspectives became a collection designed for the spa— to the beach— to poolside— to the home. An all-encompassing collection dedicated solely to wearers getting some much needed R&R. We decided to make this a Resort collection as a symbol of escaping the impending (in many places) cold weather and discovering somewhere bright and optimistic.” — Chris Janci, Chief Brand Officer at Maui and Sons. 

The entire collection is made in Los Angeles and is now available at Mauiandsons.com and Coronausa.com. Prices range from $34 for the graphic t-shirts up to $128 for the Palm Fusion terry cloth robe. JLG brokered this brand licensing partnership on behalf of Corona.