Celebrating 60 Loops Around the Sun with Kellogg’s Froot Loops in 2023

In 2023, Froot Loops and the brand’s popular mascot, Toucan Sam, will celebrate 60 years as a favorite brand amongst cereal lovers of all ages.  Recognized for its rainbow colored loops, distinct sweet fruity flavor and irresistible smell,  Froot Loops has not changed much since it was first introduced in 1963.  Toucan Sam has been there since the beginning with his signature rainbow beak and “Just Follow Your Nose” slogan.  As a popular member of Kellogg's group of mascots, Toucan Sam is a beloved pop culture icon. 

Froot Loops and Toucan Sam continue to inspire new ways to experience the brand.  On fashion runways, designers have embraced Froot Loops and Toucan Sam’s bright and bold colors to deliver fun and playful collections. Moschino made heads turn when the brand served up a signature Froot Loops dress that was worn by Katy Perry and featured on the cover of Cosmopolitan Magazine. In grocery stores, Froot Loops branded confections including candy canes, gummies, and cereal straws are sweetening the aisles.  

In 2023, Kellogg’s will kick off the year-long Froot Loops birthday celebration with a 360-degree marketing campaign leveraging brand influencers and third-party partnerships that will engage millions of loyal brand enthusiasts. JLG will bring coveted collaborations and licensed products in beauty, fashion, lifestyle accessories and more categories, all tailored to Gen-Z and Millennials.  

Pacifico® And NHS Skate Collaborate To Deliver A Limited-Edition Skate Collection

Pacifico® and NHS Skate, an innovative leader in skateboards, are collaborating on a collection of limited-edition, co-branded skateboard and skate accessories collection under an agreement deal brokered by The Joester Loria Group. Both brands have strong ties to California and an affinity for independent spirits who follow their own paths. 

The collection pays homage to Pacifico’s iconic yellow packaging and features NHS Skate’s Creature Skateboards, Krux Trucks, OJ Wheels, and MOB Grip. The robust assortment also includes a legendary Brüe Killer deck, coordinated wheels, trucks, grip tape and apparel for die-hard enthusiasts. The collaboration celebrates both brands’ passions for action sports and adventure. 

“We’re excited to partner with Pacifico on this collab,” says Paul Merrell, Global Licensing Manager for NHS. “Our fans love adventure and to live life to its fullest, an ethos we feel is shared between the brands, making this partnership a perfect fit.”

The Pacifico and NHS Skate collection launched on October 18th on nhsskatedirect.com, as well as at Zumiez and independent skate shops.

The Very Hungry Caterpillar Cooks Up New Licensing Deal with Ella’s Kitchen

Ella’s Kitchen, a UK-based organic baby and toddler food company, has created a range of snacks based on Eric Carle’s iconic The Very Hungry Caterpillar that launched this fall. The two brands have a strong synergy and are both loved, trusted and instantly recognized by parents and little ones alike.

Inspired by the different foods that the famous caterpillar eats throughout his metamorphosis journey, the new line of products includes Butterfly Pops and Oaty Biccies, both of which are available in sweet and savory flavors. As another nod to the beloved story, some of the flavors include cheese and pickle as well as tomato and nice green leaf, while the biscuits come in shapes and designs inspired by butterflies and caterpillars. 

The mission for Ella’s Kitchen’s first ever brand licensing partnership is using the famous Hungry Caterpillar to engage little ones in their food through imagination and storytelling. The shapes, flavors and packaging will all be inspired by the caterpillar’s journey to become a beautiful butterfly.

The new range is being supported with an extensive marketing campaign including shopper media, sampling, social media promotion, as well as direct marketing to the Ella’s Kitchen Friends database, which has over one million members.

“We are super excited to be launching this range of The Very Hungry Caterpillar snacks,” commented Zoe Batt, who makes Friendly Stuff at Ella’s Kitchen. “When parents are choosing snacks for their little one it is so important that they love them, and we know that our partnership is going to appeal so much to little ones by delivering play and fun using such a well-known character. There is so much affinity between the brands’ missions and it’s been great to develop products that really encourage a foodie adventure for little ones inspired by the caterpillar’s journey to becoming a beautiful butterfly.”

As the licensing representative for The World of Eric Carle’s The Very Hungry Caterpillar in the UK, Rocket Licensing brokered this brand extension in partnership with JLG, the global brand licensing agency for The World of Eric Carle.