Bombas Introduces Collection Inspired By The World of Eric Carle

Bombas, the brand known for its everyday goods that do good, is teaming up with The World of Eric Carle for a comfy new assortment of socks for both kids and adults. The new line is inspired by the stories that best-selling children’s author Eric Carle brought to life—the green leafy home to the Very Hungry Caterpillar, the icy tundra of the curious Polar Bear, the winding web of the Very Busy Spider. 

These socks were made as a little invitation to share the grand, wildly colorful stories inside us all. Like all Bombas products, for every pair purchased from this collection, another will be donated to someone who needs it. As part of this collaboration, Bombas is also engaging in a three- month collaboration with their Giving Partner, Art Start, who will provide arts and creativity workshops to elementary school age students residing in shelters. These workshops will focus on teaching kids what it means to be expressive and inspiring them to explore their imaginations through Eric Carle’s unique collage style.

The collection launched on Bombas.com on October 4 and includes a baby five-pack gift set, a youth four-pack gift set as well as adult singles and an adult four-pack gift set.

As the global brand licensing agency for The World of Eric Carle, The Joester Loria Group brokered this exciting new collaboration on behalf of the brand. 

Miffy Gets Ready to Celebrate Year of the Rabbit

With 2023 right around the corner, the beloved bunny Miffy is gearing up to celebrate the Year of the Rabbit next year. The brand based on the iconic children’s book character created by Dutch artist Dick Bruna is teaming up with several partners to introduce a variety of new licensed products starting this fall through the first half of 2023. As the North American brand licensing agency for Miffy, JLG has lined up an exciting roster of licensees to help the brand celebrate this special milestone. 

Upcoming launches will include several new apparel and accessories partnerships, which recently kicked off with Hanna Andersson this fall. The collection includes dresses and leggings with as well as matching mommy and me pajama sets in a variety of colors. Prices range from $14.99-$46.80. 

Additionally, Just Peachy will release a new line of clothing and accessories for young adults in November. The fashion forward collection includes bags, sweatshirts, stickers, plush, with prices between $3-$40 and is available to preorder now. 

Following up on two successful collaborations, Ghostly International is partnering with Miffy on an apparel range that will include t-shirts, hoodies, accessories, hats, and more.  Kira Kids will also launch a new collaboration with Miffy during the holiday season, which will be available both online and at the Kira x Miffy store in Honolulu.

In other categories, popular “100-yen” shop Daiso is introducing a collection of stationery, novelty, health and beauty products next year. The line will feature Daiso’s signature dainty and pastel-inspired designs.

Finally, Woobles, a crochet kit company, will introduce three beginner-level crochet kits in late January. The kits will allow kids to create their own crochet versions of Miffy and her friends Melanie and Grunty. Each kit will come with video tutorials and matching accessories. 

Nerds Partners With Dyla Brands To Expand Into Drink Mixes

Dyla Brands has partnered with the fan favorite candy brand to create Nerds Powder Drink Mix. Available in a variety of delicious flavors, Nerds Powder Drink Mix is a fun way to add flavor to water on the go. 

The Nerds drink mix variety pack includes three flavors – grape, strawberry and cherry, inspired by the iconic candy. This exciting new product is now available at Walmart in a 30-count variety pack as well as six-count packs and also will be sold at dollar and grocery retailers later this year.

As the brand licensing agency for Ferrara Candy Company, JLG brokered this new brand extension on behalf of Nerds.