JLG’s Year in Review 2022

This week we’re sharing the second part of our year in review and highlighting our top five most read posts of the year. Our most popular stories feature some of the work we did this year extending our clients’ brands into new and exciting categories through collaborations and brand licensing deals. 

5. Skullcandy And Doritos Satisfy The Senses With Joint 4/20 Collaboration

In April, Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, collaborated with Doritos, the #1 flavored tortilla chip brand, in honor of 4/20. The tasteful limited-edition drop reimagined Skullcandy’s Dime true wireless earbuds, with the pocket-sized offering taking on a nacho cheese aesthetic reminiscent of a Doritos chip.. The collaboration rolled out globally on April 12, exclusively on Skullcandy.com. The partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for the Doritos brand in North America.

4. The Joester Loria Group Partners The World of Eric Carle with Kohl’s Cares

In January, the Eric Carle Kohl’s Cares Spring 2022 Collection, featuring five iconic Eric Carle books and coordinating plush launched at more than 1,100 Kohl’s stores nationwide and on Kohls.com. The plush was manufactured by Yottoy Productions under a license agreement brokered by The Joester Loria Group. One hundred percent of Kohl’s net profits from Kohl’s Cares collections are donated to organizations that improve the health and wellness of children and families nationwide. 

3. Nerds Partners With Dyla Brands To Expand Into Drink Mixes

In September, Dyla Brands partnered with the fan favorite candy brand to create Nerds Powder Drink Mix. Available in a variety of delicious flavors, Nerds Powder Drink Mix is a fun way to add flavor to water on the go. This exciting new product is available at Walmart in a 30-count variety pack as well as six-count packs and also launched at dollar and grocery retailers later in the year. 

2. The Very Hungry Caterpillar Interactive Adventure at Kew Gardens

In April, The Very Hungry Caterpillar arrived at Kew Gardens in the UK for Easter 2022 with a brand-new interactive adventure to nourish curious minds of all ages. Based on Eric Carle’s best-selling children’s book, the trail recreated the journey of the caterpillar from egg to butterfly through a series of 3D installations, including a variety of fruit, a cozy chrysalis, and a bright, beautiful butterfly, each recreating the signature aesthetic of the much-loved book.

1. Kellogg’s Tony The Tiger Celebrates Year of the Tiger With New American Eagle Outfitters Collaboration

In January, American Eagle Outfitters and Kellogg’s Tony the Tiger collaborated to celebrate Year of the Tiger. The two brands partnered on a 24-piece limited edition collection featuring graphics of the iconic mascot throughout the ages and includes AE’s signature denim styles, tees, hoodies and accessories, for both men and women. The American Eagle and Kellogg’s collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group.  

JLG’s Year in Review 2022

With 2022 coming to a close, we’re taking a look back at our top ten most read stories of the year. This week we’re sharing the first half of our year in review. 

10. Miffy’s Collaboration With Just Peachy

In the summer of 2022, Miffy, the world-renowned bunny created by Dutch artist Dick Bruna and San Diego-based Just Peachy, the popular online clothing brand known for their enamel pins, clothing, and accessories, launched an exclusive Miffy collection for young adults. The collection of apparel and accessories was available on justpeachyy.com. 

9. McDonald’s Nostalgic Characters Took Center Stage In A Custom Collaboration With Peace Collective

In honor of McHappy Day on May 11th, McDonald’s Canada teamed up with Toronto-based apparel brand Peace Collective to create a nostalgic-inspired collection featuring iconic McDonaldland characters. This year marked the 28th annual McHappy Day, when participating McDonald's restaurants in Canada donate a portion of sales from all food and beverage items sold all day to support local Ronald McDonald House Charities’ programs, and other local children's charities.

8. Bombas Introduces A Collection Inspired By The World of Eric Carle

In October, Bombas, the brand known for its everyday goods that do good, partnered with The World of Eric Carle for a comfy new assortment of socks for both kids and adults. The new line was inspired by the stories that best-selling children’s author Eric Carle brought to life—the green leafy home to the Very Hungry Caterpillar, the icy tundra of the curious Polar Bear and the winding web of the Very Busy Spider, among others. 

7. Aeropostale and Cheetos Collaborate on Limited-Edition Collection

In April, through a brand licensing deal brokered by JLG, Aeropostale and Cheetos collaborated to launch a bold, one-of-a-kind collection of limited-edition tees, shorts, hoodies and more, starring everyone’s favorite mascot, Chester Cheetah. The unisex collection featured apparel and accessories priced from $6 for socks, up to $34 for sweatshirts, all available in a wide range of sizes.

6. Pacifico Beer Partners With Cotton On USA For Apparel and Accessories Collection

In February, in a brand licensing deal brokered by The Joester Loria Group, Cotton On USA  partnered with Pacifico Beer to launch a collection of branded apparel and accessories inspired by the Pacifico brand’s spirit of discovery and adventure. 

The collection consisted of ten apparel pieces including t-shirts, long sleeve tees, a crew neck fleece and hoodies, along with six headwear styles including trucker hats and beanies. Prices range from $12.99 for the beanies up to $49.99 for the fleece and hoodies. 

Miffy and Tommy Hilfiger Team Up To Celebrate Year of the Rabbit

Miffy, the beloved bunny created by Dick Bruna, is partnering with Tommy Hilfiger for the TOMMY X MIFFY capsule collection in celebration of the Lunar New Year 2023 - the year of the rabbit.

With 50 pieces of men’s, women’s, and kid’s sportswear and accessories, the capsule reimagines essential prep icons with a distinct ‘Miffy’ twist. The collection is available on tommy.com, at TOMMY HILFIGER stores worldwide and through select wholesale partners including Zalora, Selfridges, Galeries Lafayette and KaDeWe.

“This collaboration is a canvas for creativity that reflects our brand’s irreverent, optimistic spirit,” says Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect blend of playful-meets-prep!”

The collection will be promoted through an extensive global marketing campaign that includes TOMMY x MIFFY retail windows in 185 locations around the world including China, Japan, Korea, Hong Kong, Taiwan, Singapore and Malaysia. For the Asia Pacific region, Tommy Hilfiger has developed a gift with purchase program that includes TOMMY x Miffy branded merch including a 3D speaker, foldable keyboard, poker set, key chain and tote bag. 

In terms of digital marketing, the collaboration will be supported through a fun digital game and an extensive influencer seeding campaign in select countries around the world.