Corona Beer Launches Latina Influenced Collaboration with Viva La Bonita

Corona Beer, the most famous Mexican beer worldwide, has teamed up with Viva La Bonita, the Latinx lifestyle and streetwear brand inspired by the women who dream big! The La Vida Más Fina collection pays homage to both brands’ Mexican heritage, and launched just in time for Hispanic Heritage Month. The six piece collection features apparel and accessories including beach towels, hats and a  folding hand fan priced between $20 and $45. Each item is adorned with Corona’s iconic logo and Viva La Bonita’s signature pastel pink, making it the first Corona merchandise to be offered in varying colorways, outside the brands’s traditional hues. The line is currently available on Viva La Bonita’s online store.

Marketing support includes promotional videos, a look book, and an optimized and organic social media campaign.

JLG brokered this brand licensing partnership on behalf of Corona.

The Joester Loria Group Appointed Global Licensing Agent For Dav Pilkey’s Dog Man And Cat Kid Comic Club

JLG has been selected by Dav Pilkey’s Monster Island, LLC and Writers House to execute a global brand licensing program for the Dog Man and Cat Kid Comic Club properties. JLG will extend the  #1 global bestselling phenomenon into toys, apparel, social expressions, apps and more that capture the unique appeal of the properties. License Global and Total Licensing shared the news of JLG’s appointment. 

With his trademark humor and heart, #1 global bestselling author and award-winning illustrator Dav Pilkey has made reading fun for kids. Published by Scholastic, the Dog Man series, launched in August 2016 to multiple starred reviews, has more than 60 million copies in print, and has been translated into 45 languages. Cat Kid Comic Club, a spin-off of Dog Man, launched in 2020, and has topped bestseller lists around the world.

With 11 top selling titles, Dog Man has been adapted to an acclaimed stage production Dog Man: The Musical from TheaterWorksUSA, which is touring the world and made a triumphant return to New York City in Spring 2023. TheaterworksUSA’s Cat Kid Comic Club: The Musical debuted in 2023 to rave reviews and continues to tour North America. Additionally, a Dog Man feature film from DreamWorks Animation is currently in development.

Miffy Hops Into North American Collaboration With Little Bot Baby

Miffy, the world-renowned bunny created by Dutch artist Dick Bruna, will partner for their first collaboration with Little Bot Baby, the best-in-class play mat maker. The partnership was brokered by The Joester Loria Group, the North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand.

The new Miffy edition of the Ofie Mat by Little Baby Bot will entertain and comfort young crawlers while caretakers can rest assured of their little ones’ safety during playtime. The Miffy x Little Bot Baby collection is available online at Little Bot Baby, Wayfair, Macys, Target, Amazon and Maisonette for Miffy fans located in the U.S. and Little Bot Baby, Wayfair, Well, Amazon, Indigo and West Coast Kids in Canada.