Pacifico and Lakai Kick Off Another Collaboration

Pacifico, the popular Mexican beer that was imported by surfers and brewed for adventurous seekers, and Lakai, the California based footwear and lifestyle brand with a rich history in skateboarding, have teamed up for their second collection of apparel and footwear. The Joester Loria Group brokered the brand licensing partnership on behalf of Pacifico. 

The new collection reflects both brands’ action sports heritage along with their love of outdoor adventures. The new line launched on September 7th on Lakai.com,  Zumiez, and at independent retailers. 

The collaboration will be promoted with a social and digital marketing campaign that includes a video featuring riders from Lakai’s skate team, photography, a dedicated landing page and digital advertising.

Kellogg’s and Peter Alexander Serve Up Another Sleepwear Collaboration

Kellogg’s and Australia's beloved sleepwear brand, Peter Alexander, have joined forces for their second collaboration: an exciting and nostalgia-filled limited-edition Breakfast Club sleepwear collection. This brand licensing partnership was brokered by The Joester Loria Group on behalf of Kellogg’s.  

The new sleepwear line for men, women and kids celebrates the joy of breakfast and the iconic Kellogg’s characters that have captured hearts for decades. The collection debuted on September 4th and is exclusively available at Peter Alexander stores and e-store in Australia and New Zealand. To help amplify the launch, Peter Alexander stores will feature the collaboration prominently with in-store displays. License Global also shared the news of Kellogg’s latest brand extension.

Froot Loops and Nails.INC Team Up For a Deliciously Colorful Collaboration

Follow your nose to this summer’s latest beauty collab – Froot Loops x Nails.INC. Earlier this month, iconic cereal brand Froot Loops and award-winning nail polish brand Nails.INC launched a super sweet nail polish range. JLG brokered this brand licensing partnership on behalf of Kellogg’s as part of the year-long celebration of Froot Loops’ 60th anniversary this year. 

Each of the seven colorful neon shades in the collection of polishes dries down to a sweet and fruity scent! The shades are formulated with Nails.INC’s longwear formula and patented wide hugging brush for flawless application. Whether it’s morning, noon or night, it’s always a good time for a Froot Loops mani! The collection made its debut on Nails.INC.com on August 1.