Froot Loops® and goodr Loop Into Nostalgia with a Froot Loops® Themed Collection of Athletic Sunglasses

Froot Loops has partnered with goodr—the popular eyewear brand known for polarized, no slip eyewear for $25 - as part of Froot Loops’ 60th anniversary.  The limited-edition eyewear collection designed for fans of the iconic Froot Loops® breakfast cereal dropped a colorful and fruity collection that features three different styles: Follow Your Nose, to the Spooniverse; Feathery, Frooty Focals; and A Faceful of Froot Loops.

goodr is widely-known for its expansive range of sunglasses designed with the four Fs in mind—Fun, Fashion, Function, and ‘Ffordability. And what’s more fun than fruity rainbow-colored breakfast cereal? All styles from the Froot Loops® collection retail for $30 a pair and can be purchased on goodr.com. 

JLG brokered this brand licensing partnership on behalf of our client Kellogg’s as part of the year long celebration of Froot Loops’ 60th anniversary.

McDonald’s and Peter Alexander Partner for Sleepwear Collection

McDonald’s and Australia's favorite designer sleepwear brand, Peter Alexander, have come together  for their second collaboration -  a nostalgic collection featuring beloved characters and iconography from the Golden Arches’ rich archives. The partnership was brokered by The Joester Loria Group, McDonald’s global brand licensing agent. 

The stylish sleepwear range includes multiple styles of matching pajama sets and accessories for men, women, kids, and pups. The collection is exclusively available at Peter Alexander stores and e-store in Australia and New Zealand.

In addition to features across both McDonald’s Australia’s and Peter Alexander’s social media platforms, Peter Alexander will also highlight the collaboration prominently with in-store displays as well as a dedicated McDonald’s landing page and homepage takeover to amplify the launch. The new collaboration has generated enormous media buzz with coverage across media including The Daily Mail, New Idea, Delicious and Concrete Playground.

Clocks + Colours and Modelo Collaborate on Signature Giftables

Clocks + Colours, popular for their collections of hand-crafted silver jewelry and accessories, and Modelo, the #1 selling import beer brand in the USA, have collaborated on an exclusive collection that honors both brands’ commitment to craftsmanship and tradition, through a brand licensing deal brokered by the Joester Loria Group.

The limited-edition collection celebrates the Modelo Fighting Spirit with a silver pendant and bottle opener. The Espíritu Luchador pendant, a symbol of strength, courage, and unwavering determination, is inscribed with the brand’s slogan, “The Fighting Spirit” and features Clocks + Colours four-point star. The bottle opener is adorned with the iconic Modelo lion and the signature Clocks + Colours four-point star on the handle. The collection is available now on clocksandcolours.com