The Joester Loria Group and Penguin Ventures team up on the World of Eric Carle

The Joester Loria Group, the worldwide brand licensing agency for the World of Eric Carle, has appointed Penguin Ventures, the licensing and consumer products team at Penguin Random House Children’s UK, as its local sub-agent in the United Kingdom, Ireland, and Eire. Penguin Ventures will manage the World of Eric Carle including Carle’s timeless publishing classic, The Very Hungry Caterpillar, from July 1st this year.

The World of Eric Carle, is the award-winning publishing franchise that features timeless stories and iconic characters. With 175 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 retail locations in 15+ countries.

The Very Hungry Caterpillar is one of the top selling children’s books of all time. It has been translated into 65 languages and has sold over 55 million copies since its publication in 1969.

JLG at Licensing Expo 2023

The Joester Loria Group was in Las Vegas last week for the 2023 edition of Licensing Expo, the world’s largest annual trade show dedicated to licensing and brand extensions. The event connects brand owners and licensing agencies with consumer goods manufacturers, licensees, and retailers. 

The Licensing International Excellence Awards, which honor innovation and creativity in the licensing community across 30 categories, were one of the highlights of the show. JLG’s work on the Funko Digital Pop! NFT with Kellogg’s took home the award in the Digital: Apps, Software, Video Games, and NFTs category.

Original Grain and Toyota Racing Development Partner to Create Motorsport-Inspired Watches

Original Grain, the renowned watchmaker known for its craftsmanship and commitment to sustainability, recently introduced a new watch collection in collaboration with Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division. The Solar Octane watch collection pulls its vibrant color from the TRD Pro series of trucks, including the newly redesigned Toyota Sequoia and Tundra. As the brand licensing agency for Toyota and Lexus, The Joester Loria Group brokered this partnership on behalf of Toyota. 

The Solar Octane Collection features three unique styles and is available for purchase at www.originalgrain.com, with watches starting at $595. Each watch incorporates design elements from the Tundra TRD Pro, including the subtle digital camo details found throughout the interior and exterior and a solar movement that pays homage to Toyota's new innovative i-FORCE Max hybrid motor. The collaboration is expected to pique the interest of TRD fans, off-roaders, and watch enthusiasts looking for something unique and sustainable to add to their collection.