Cheetos and Alamar Cosmetics Debut A Sizzling Collaboration

Cheetos, the beloved cheesy snack brand, has partnered with Latina owned and operated cosmetics company Alamar for the hottest beauty collab yet. The two brands are spicing things up with the limited-edition CHEETOS ™ x ALAMAR collection, an exclusive beauty collaboration that pays tribute to the fiery spirit shared by both Cheetos™️ Flamin Hot and Alamar Cosmetics. This partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for the Frito-Lay snack brands in North America.

The bold and fiercely glamorous five piece makeup assortment includes an eye shadow palette, a plumping lip blush, a plumping lip liner, a cheek stick and a liquid eyeliner, with prices ranging from $14 to $25. The collection launched on October 5th and is exclusively available on alamarcosmetics.com.

Corona Beer Launches Latina Influenced Collaboration with Viva La Bonita

Corona Beer, the most famous Mexican beer worldwide, has teamed up with Viva La Bonita, the Latinx lifestyle and streetwear brand inspired by the women who dream big! The La Vida Más Fina collection pays homage to both brands’ Mexican heritage, and launched just in time for Hispanic Heritage Month. The six piece collection features apparel and accessories including beach towels, hats and a  folding hand fan priced between $20 and $45. Each item is adorned with Corona’s iconic logo and Viva La Bonita’s signature pastel pink, making it the first Corona merchandise to be offered in varying colorways, outside the brands’s traditional hues. The line is currently available on Viva La Bonita’s online store.

Marketing support includes promotional videos, a look book, and an optimized and organic social media campaign.

JLG brokered this brand licensing partnership on behalf of Corona.

The Joester Loria Group Appointed Global Licensing Agent For Dav Pilkey’s Dog Man And Cat Kid Comic Club

JLG has been selected by Dav Pilkey’s Monster Island, LLC and Writers House to execute a global brand licensing program for the Dog Man and Cat Kid Comic Club properties. JLG will extend the  #1 global bestselling phenomenon into toys, apparel, social expressions, apps and more that capture the unique appeal of the properties. License Global and Total Licensing shared the news of JLG’s appointment. 

With his trademark humor and heart, #1 global bestselling author and award-winning illustrator Dav Pilkey has made reading fun for kids. Published by Scholastic, the Dog Man series, launched in August 2016 to multiple starred reviews, has more than 60 million copies in print, and has been translated into 45 languages. Cat Kid Comic Club, a spin-off of Dog Man, launched in 2020, and has topped bestseller lists around the world.

With 11 top selling titles, Dog Man has been adapted to an acclaimed stage production Dog Man: The Musical from TheaterWorksUSA, which is touring the world and made a triumphant return to New York City in Spring 2023. TheaterworksUSA’s Cat Kid Comic Club: The Musical debuted in 2023 to rave reviews and continues to tour North America. Additionally, a Dog Man feature film from DreamWorks Animation is currently in development.