Miffy Hops Into North American Collaboration With Little Bot Baby

Miffy, the world-renowned bunny created by Dutch artist Dick Bruna, will partner for their first collaboration with Little Bot Baby, the best-in-class play mat maker. The partnership was brokered by The Joester Loria Group, the North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand.

The new Miffy edition of the Ofie Mat by Little Baby Bot will entertain and comfort young crawlers while caretakers can rest assured of their little ones’ safety during playtime. The Miffy x Little Bot Baby collection is available online at Little Bot Baby, Wayfair, Macys, Target, Amazon and Maisonette for Miffy fans located in the U.S. and Little Bot Baby, Wayfair, Well, Amazon, Indigo and West Coast Kids in Canada.

Pacifico and Lakai Kick Off Another Collaboration

Pacifico, the popular Mexican beer that was imported by surfers and brewed for adventurous seekers, and Lakai, the California based footwear and lifestyle brand with a rich history in skateboarding, have teamed up for their second collection of apparel and footwear. The Joester Loria Group brokered the brand licensing partnership on behalf of Pacifico. 

The new collection reflects both brands’ action sports heritage along with their love of outdoor adventures. The new line launched on September 7th on Lakai.com,  Zumiez, and at independent retailers. 

The collaboration will be promoted with a social and digital marketing campaign that includes a video featuring riders from Lakai’s skate team, photography, a dedicated landing page and digital advertising.

Kellogg’s and Peter Alexander Serve Up Another Sleepwear Collaboration

Kellogg’s and Australia's beloved sleepwear brand, Peter Alexander, have joined forces for their second collaboration: an exciting and nostalgia-filled limited-edition Breakfast Club sleepwear collection. This brand licensing partnership was brokered by The Joester Loria Group on behalf of Kellogg’s.  

The new sleepwear line for men, women and kids celebrates the joy of breakfast and the iconic Kellogg’s characters that have captured hearts for decades. The collection debuted on September 4th and is exclusively available at Peter Alexander stores and e-store in Australia and New Zealand. To help amplify the launch, Peter Alexander stores will feature the collaboration prominently with in-store displays. License Global also shared the news of Kellogg’s latest brand extension.