Froot Loops and Nails.INC Team Up For a Deliciously Colorful Collaboration

Follow your nose to this summer’s latest beauty collab – Froot Loops x Nails.INC. Earlier this month, iconic cereal brand Froot Loops and award-winning nail polish brand Nails.INC launched a super sweet nail polish range. JLG brokered this brand licensing partnership on behalf of Kellogg’s as part of the year-long celebration of Froot Loops’ 60th anniversary this year. 

Each of the seven colorful neon shades in the collection of polishes dries down to a sweet and fruity scent! The shades are formulated with Nails.INC’s longwear formula and patented wide hugging brush for flawless application. Whether it’s morning, noon or night, it’s always a good time for a Froot Loops mani! The collection made its debut on Nails.INC.com on August 1.

Froot Loops® and goodr Loop Into Nostalgia with a Froot Loops® Themed Collection of Athletic Sunglasses

Froot Loops has partnered with goodr—the popular eyewear brand known for polarized, no slip eyewear for $25 - as part of Froot Loops’ 60th anniversary.  The limited-edition eyewear collection designed for fans of the iconic Froot Loops® breakfast cereal dropped a colorful and fruity collection that features three different styles: Follow Your Nose, to the Spooniverse; Feathery, Frooty Focals; and A Faceful of Froot Loops.

goodr is widely-known for its expansive range of sunglasses designed with the four Fs in mind—Fun, Fashion, Function, and ‘Ffordability. And what’s more fun than fruity rainbow-colored breakfast cereal? All styles from the Froot Loops® collection retail for $30 a pair and can be purchased on goodr.com. 

JLG brokered this brand licensing partnership on behalf of our client Kellogg’s as part of the year long celebration of Froot Loops’ 60th anniversary.

McDonald’s and Peter Alexander Partner for Sleepwear Collection

McDonald’s and Australia's favorite designer sleepwear brand, Peter Alexander, have come together  for their second collaboration -  a nostalgic collection featuring beloved characters and iconography from the Golden Arches’ rich archives. The partnership was brokered by The Joester Loria Group, McDonald’s global brand licensing agent. 

The stylish sleepwear range includes multiple styles of matching pajama sets and accessories for men, women, kids, and pups. The collection is exclusively available at Peter Alexander stores and e-store in Australia and New Zealand.

In addition to features across both McDonald’s Australia’s and Peter Alexander’s social media platforms, Peter Alexander will also highlight the collaboration prominently with in-store displays as well as a dedicated McDonald’s landing page and homepage takeover to amplify the launch. The new collaboration has generated enormous media buzz with coverage across media including The Daily Mail, New Idea, Delicious and Concrete Playground.