Miffy Partners with Daiso to Bring Her Globally Beloved Bunny Charm to US Stores

The Joester Loria Group, the leading global licensing agency, is excited to announce Miffy’s first partnership with Daiso, to bring the loveable Dutch bunny into the hands and hearts of Gen Z fans. Daiso, the renowned Japanese-inspired global retail chain offering a wide range of affordable and unique items, is launching a variety of Miffy products in their U.S. stores. Miffy will also meet with fans at the popular Daiso brick-and-mortar locations in Gardena, CA on January 6th and in Phoenix, AZ on January 7th. 

The collection will include adorable Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches. The line debuted on December 21st in all 90 Daiso stores throughout the US.

The partnership was brokered by The Joester Loria Group, North American licensing agent for Mercis’ MIFFY & FRIENDS brand.

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5. HUF X TRD Collaboration Taps Toyota Tech and ‘70s Graphics - In November, Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, partnered with HUF for a line of officially licensed products. The Joester Loria Group brokered this exciting new brand extension on behalf of Toyota. 

4. Corona Beer Launches Latina Influenced Collaboration with Viva La Bonita - In October, Corona Beer, the most famous Mexican beer worldwide, teamed up with Viva La Bonita, the Latinx lifestyle and streetwear brand inspired by women who dream big. The La Vida Más Fina collection paid homage to both brands’ Mexican heritage and launched just in time for Hispanic Heritage Month.

3. Miffy Hops Into North American Collaboration With Little Bot Baby - In September, Miffy, the world-renowned bunny created by Dutch artist Dick Bruna,collaborated with Little Bot Baby, a best-in-class play mat maker. The partnership was brokered by The Joester Loria Group, the North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand.

2. Froot Loops and Nails.INC Team Up For a Deliciously Colorful Collaboration - In August, iconic cereal brand Froot Loops and award-winning nail polish brand Nails.INC launched a super sweet nail polish range. JLG brokered this brand licensing partnership on behalf of Kellogg’s as part of the year-long celebration of Froot Loops’ 60th anniversary this year. 

1. The Joester Loria Group Appointed Global Licensing Agent For Dav Pilkey’s Dog Man And Cat Kid Comic Club - In September, JLG was selected by Dav Pilkey’s Monster Island, LLC and Writers House to execute a global brand licensing program for the Dog Man and Cat Kid Comic Club properties. JLG will extend the  #1 global bestselling phenomenon into toys, apparel, social expressions, apps and more that capture the unique appeal of the properties. 

Pepsi and Min & Mon Crack Open a New Collaboration

Pepsi recently partnered with NYC based fashion accessory brand Min & Mon for a capsule collection celebrating 125 years of Pepsi.  The limited-edition line includes multiple silhouettes inspired by the iconic beverage brand, including a new can-shaped handbag featuring Pepsi’s new eye-catching logo.  The brand licensing partnership was brokered by Pepsi’s licensing agent, The Joester Loria Group. 

Min & Mon’s finely crafted yet fun and affordable leather goods are designed in New York and handmade by artisans in Colombia. The Pepsi x Min & Mon collection is now exclusively available at Min & Mon’s Flagship store in NYC and on www.minandmon.com. Retail prices range from $72 for a wallet up to $248 for shoulder and crossbody bags.