McDonald’s And Nails.INC Join Forces For A Delicious New Collaboration

McDonald’s has teamed up with Nails.INC for a limited-edition collection of nail polishes, stickers, and press-ons inspired by McDonald’s signature colors and menu items. This partnership was brokered by The Joester Loria Group, McDonald’s global brand licensing agency. 

The new line launched exclusively on NailsInc.com and Amazon on February 20th and will roll out to Target stores nationwide next month. The announcement of the limited edition drop generated significant media buzz with coverage from People, WWD and Daily Mail among others. 

“McDonald’s fans are always finding different ways to express their love for the brand, including through their nail art. Our collab with Nails.INC lets our fans show their passion and get creative with our iconic Golden Arches, Big Macs or World Famous Fries. We’re excited to surprise and delight our fans with this limited time collection with a leading fashion and beauty brand like Nails.INC,” said Jennifer DelVecchio, McDonald’s Senior Director of Global Brand, Content & Culture. 

Sparkling Ice And Starburst Team Up For A Refreshing Collaboration

Sparkling Ice, known for fizzy, fruity flavors with real fruit flavor, colors from natural sources, plus vitamins and antioxidants, has launched Sparkling Ice Starburst, a new line of Sparkling Ice flavors, inspired by the iconic taste of Starburst original fruit chew candy. The partnership was brokered by The Joester Loria Group on behalf of Sparkling Ice and Brand Central on behalf of Starburst.

Sparkling Ice Starburst  features four classic Starburst flavors: cherry, lemon, orange, and strawberry, providing consumers with a refreshing twist on familiar favorites. Sparkling Ice Starburst is available nationwide at retailers including Walmart, Target, Kroger and Stop & Shop as well as other leading retailers. 

Sparkling Ice Starburst is already driving unprecedented engagement among industry and influencers. Leading up to the official launch, influencers sparked anticipation, generating more than 500,000 views on TikTok, while industry leaders and retailers reported exceptionally  strong demand. The new product line has also generated media buzz with coverage from License Global, Total Licensing and Food Business News, among others.

Miffy Rings in 2024 With Dumbgood

Miffy, the beloved bunny created by the renowned Dutch artist Dick Bruna, has charmed generations with her simplicity and heartwarming adventures.  Now a star among Gen Z fans who appreciate her joy, childhood nostalgia, and innocence, Miffy has partnered with pop culture inspired streetwear brand Dumbgood. 

The new collection combines Miffy’s positivity and adventurous nature with Dumbgood’s 90s-2000s nostalgia that appeals to Gen Z and Millennial streetwear customers. The line includes tees, hoodies, sweatshirts and sweatpants with prices ranging from $36 to $95. The new collection is available for Miffy fans  in the U.S. from Dumbgood.

This brand licensing partnership was brokered by The Joester Loria Group, the North American licensing agent for Mercis’ MIFFY & FRIENDS brand. License Global, Total Licensing, The Pop Insider  and Retail Times, among others recently featured this new Miffy brand extension.