Miffy and Little Big Playroom Embrace Curiosity in the Playroom

Miffy, the globally beloved bunny, and Little Big Playroom, creator of unique, modern playroom pieces, are excited to announce their first ever collaboration, with the launch of the special edition Miffy Ball Pit Bundle, blending iconic nostalgia with modern playroom aesthetics—a collab worth hopping into! The Joester Loria Group facilitated this partnership as the North American brand licensing agency for Miffy.

Designed to create a cozy, safe play space at home, the Miffy Ball Pit Bundle is made with organic cotton, plant-based foam, and materials free from BPA, phthalates, lead, PVC, and polyurethane—ensuring a healthy and fun environment for little ones. With an exclusive Miffy-inspired design, the bundle is both a dream come true for children and a stylish addition for design-conscious parents. Each bundle includes 200 fully recyclable Pit Balls and is available in four exclusive Miffy designs, fitting up to three children from ages six months to five years and beyond.  This collaboration embraces Miffy’s dedication to curiosity and finds the fun in early learning, providing a safe and highly effective space for children to develop motor and sensory skills.

The collaboration launched online on April 20th, via Little Big Playroom’s website. The Miffy ball pits are available for $283, and for those who have already purchased a Little Big Playroom ball pit, Miffy covers are available separately for $110.

Toyota Links with Carrots by Anwar Carrots for Earth Day Drop—Introducing the Prius Nightshade Edition® “Karashi" Capsule

Toyota and Carrots by Anwar Carrots marked Earth Day 2025  with the launch of the Prius Nightshade Edition® x Carrots “Karashi” Collection—a limited capsule that brings sustainable streetwear fashion to the road. Released on Monday, April 22, the drop celebrates the vibrant new ‘Karashi’ yellow colorway of the Prius Nightshade Edition®, blending both brands’ eco-friendly lifestyle with Carrots’ signature environmentally-driven aesthetic. The Joester Loria Group, Toyota’s brand licensing agency, facilitated the collaboration, uniting Toyota’s automotive innovation with Carrots’ creativity.

The collection, available now at anwarcarrots.com, features sustainably made hoodies, graphic tees, trucker hats, and sweat shorts, some adorned with hand-drawn interpretations of a co-branded Karashi Prius Nightshade Edition x Carrots  and . For Anwar, the project hit close to home. He and his wife began building the Carrots brand from the back of a Prius, turning a grassroots hustle into a cultural force. This capsule marks a full-circle moment—an homage to their journey. With the campaign’s motto, “Drive the Culture. Grow the Future,” the collaboration reflects both their origins and their forward vision.

To celebrate the launch, Toyota and Carrots are hosting a pop-up event on April 26 at Homebody626 in Alhambra, CA. Prius drivers can score a pop-up-exclusive tee, while local favorites Yama Sushi Marketplace and Crenshaw Juice Co. will be on-site with complimentary food and drinks for a celebration of community, creativity, and conscious living.

Snackable Style: Cheetos® and goodr Serve Up a Cheesy Eyewear Collection

Cheetos® and  goodr  have teamed up to drop a dangerously cheesy eyewear collection—and it’s as bold and fun as you’d expect.

The limited-edition collab features three playful SKUs inspired by Chester Cheetah himself, including cheetah print frames and UV-activated Cheetle fingerprints (yes, really). Proudly brokered by The Joester Loria Group, this partnership brings the heat to summer style—and proves that cheesy fingertips are officially in fashion.

The collaboration has already caught the attention of the press, withPop Insider and License Global featuring the collection.