The Dog Man brand licensing program is growing with new partners in apparel, accessories and home textiles. Under license agreements brokered by The Joester Loria Group, BioWorld and Franco will create product lines inspired by Dav Pilkey’s best-selling Dog Man graphic novel series. BioWorld rights include kids' apparel, sleepwear, bags, backpacks, and lunch bags, while Franco will develop bedding, blankets, drapes, rugs, bath, and beach accessories. BioWorld and Franco join category leaders Jakks Pacific and University Games as Dog Man licensees.
Both collections will be on shelves in the fourth quarter of 2024, timed to coincide with the new Dog Man book and the Universal Pictures release of the animated Dog Man feature film, slated to open in theaters worldwide in January 2025.
With his trademark humor and heart, #1 bestselling author and award-winning illustrator Dav Pilkey, has made reading fun for kids with the Dog Man graphic novel series, which was launched by Scholastic in August 2016 and has sold more than 60 million copies in print and been translated into 47 languages. The latest title in the series, Dog Man: The Scarlet Shedder, published in March 2024, was the #1 bestselling book overall (children’s and adult books combined) in the U.S., Canada, Australia, New Zealand, Ireland, and was the #1 bestselling children’s book in the U.K. Pilkey’s Cat Kid Comic Club series, a spin-off of Dog Man, launched in 2020 to critical acclaim and topped bestseller lists worldwide.
